The Comfy ClubBrand, website & social content / Client work

One identity.
Across the brand’s channels.

A coordinated website and social content system for a UAE hosiery and shapewear brand.

Campaign imagery — Selected Instagram campaign post, extending the supplied identity.
Campaign imagery
Outfit carousel · 2 of 2 — The corresponding worn-look image completes the carousel.
Outfit carousel · 2 of 2
The Comfy Club storefront with three models, the opening headline and collection controls.
Storefront
Full description

A coordinated website and social content system for a UAE hosiery and shapewear brand, extending its established identity across product pages, campaign imagery, Instagram posts and carousels, reels and outfit edits.

The Comfy Club storefront with three models, the opening headline and collection controls.
Recorded website preview. Open the website to explore the current interface.

The task

Project requirements.

Extend the client’s established identity into a coordinated website and social content system, with useful product presentation and a consistent visual direction.

The outcome

What exists now.

The storefront is live at thecomfyclub.ae. Art direction and brand application connect the storefront with campaign imagery, Instagram posts and carousels, rendered reels and outfit edits. The client supplied the original identity and logo.

Inside The Comfy Club

What was delivered.

01

Website

Product pages, campaign imagery and navigation carry the established identity into the storefront. Shopify contributions included custom homepage sections, a shipping-rate correction and shipping-policy updates.

02

Social content

Instagram feed posts, campaign assets, captions and reels provide a coordinated content collection.

03

Outfit edits

Twenty two-image carousels pair outfit boards with corresponding worn looks, supported by sixty caption options.

Project type
Client work · UAE hosiery and shapewear brand
Contribution
Art direction, brand application, website development and social content
Outfit collection
20 carousels · 40 images · 60 caption options
Original identity
Client-supplied identity and logo

These are created and delivered assets. Posting, engagement and sales results have not been established. Product facts remain subject to the brand’s approved information.

See one application

Compare the storefront with a post.

Open the website and view a product page, then compare it with the campaign post and the outfit carousel below. Both extend the identity the client supplied.

Open website

Selected brand and social applications.

Campaign imagery — Selected Instagram campaign post, extending the supplied identity.
Campaign imagerySelected Instagram campaign post, extending the supplied identity.
Outfit carousel · 1 of 2 — The outfit board pairs the product with a complete day look.
Outfit carousel · 1 of 2The outfit board pairs the product with a complete day look.
Outfit carousel · 2 of 2 — The corresponding worn-look image completes the carousel.
Outfit carousel · 2 of 2The corresponding worn-look image completes the carousel.

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